Brands and Products

Will 'perception' of experience will become more important than the actual product experience itself in the future?

• You will 'like' a video on FB, not because you enjoyed it, but because your friend that you look up to 'liked' it

What role will peer trust and peer reputation play in this?

Brand reputation will define not just what products you purchase, but also how felt about a product post-consumption.
But is this not how luxury works?
Will we see similar behavior once products are sold through social networks?