Monday, August 1, 2011

Emotional Machine Design

Will personalization of machines be the new way of selling in the future?

I see it already:
  • Laptops being sold not on configuration, but on design
  • Samsung Corby sold because it offer personalization of color
  • Apple is sold more on design rather than functionality
As technology and performance becomes more commoditized, will design personalization be the way to differentiate?

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